AI Search Adoption Statistics in Thailand (2026)

Thailand's adoption of AI search technology has surged, with over half of all searches now powered by AI algorithms in 2026. Mobile search dominates, reflecting the country's high smartphone penetration. The average session duration indicates users are engaging more deeply with AI-powered results, enhancing their overall search experience. This shift is driven by increasing digital literacy and the strategic focus of local businesses on AI-driven advertising.

The digital economy continues to grow rapidly, with search engine advertising revenue surpassing USD 1.2 billion. AI search tools are enabling more personalized and efficient information retrieval, boosting user satisfaction and retention. As AI integration deepens, Thailand is positioning itself as a regional leader in digital innovation, with government initiatives supporting AI literacy and infrastructure development to sustain this growth trajectory.