Affiliate Marketing & Mobile Share Statistics in Thailand (2026)

Thailand's digital landscape in 2026 shows a significant shift towards mobile commerce, with 68% of online shopping transactions completed via smartphones. The rapid growth in mobile device usage has fueled the affiliate marketing sector, which now accounts for 1.45 billion USD in revenue, reflecting increased consumer engagement and digital adoption. The high affiliate mobile share of 72% underscores the importance of mobile-optimized marketing strategies for brands operating in Thailand.

The affiliate marketing community in Thailand has expanded to over 230,000 active marketers, driven by favorable digital infrastructure and e-commerce growth. With an average commission rate of 12.5%, affiliates are increasingly incentivized to promote products across various sectors, especially fashion, electronics, and travel. These trends indicate a mature and competitive affiliate ecosystem poised for continued expansion in Thailand's digital economy.