By 2026, Thailand's affiliate marketing landscape has expanded significantly, with an average cookie duration of 30 days, allowing affiliates to earn commissions over an extended period. The growth in the number of affiliate marketers, now reaching 120,000, underscores the sector's increasing popularity among digital entrepreneurs. Revenue from affiliate marketing continues to rise, reaching approximately ฿15 billion (USD 430 million), driven mainly by e-commerce sectors that dominate online shopping in Thailand.
The typical conversion rate for Thai affiliate campaigns has improved to 4.2%, reflecting better targeting and digital strategies. E-commerce remains the top niche, benefiting from the country's rising internet adoption and mobile commerce. As Thailand's digital infrastructure matures, the affiliate marketing industry is poised for further growth, supported by government initiatives and increased online consumer spending.
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