E-commerce Statistics in Tanzania (2026)

Tanzania's subscription e-commerce sector has seen significant growth, with over 8.5 million users in 2026. The total revenue has reached USD 320 million, driven by increased smartphone adoption and improved internet infrastructure. Consumers are spending an average of USD 38 monthly, reflecting higher engagement levels and trust in digital services. The variety of active subscription services continues to diversify, catering to entertainment, education, and health needs, thus broadening the market scope.

The high mobile internet penetration rate of 68% has been a key factor in expanding access to e-commerce platforms. Businesses are increasingly leveraging digital channels to reach Tanzanian consumers, boosting the economy and creating new opportunities. As infrastructure improves, further growth in subscription e-commerce is expected, with more local players entering the market and expanding service offerings. This trend signifies Tanzania's digital transformation and economic resilience.