By 2026, social commerce in Tanzania has witnessed significant growth, driven largely by mobile money services like M-Pesa and Tigo Pesa. With over 4 million active users, the sector has become a key component of the digital economy, facilitating daily transactions and small business payments. The average transaction value reflects increasing trust and convenience in digital payments among Tanzanians, especially in urban areas.
Despite rapid growth, digital payment penetration remains below half of the adult population, indicating potential for expansion. Continued infrastructure improvements, mobile adoption, and government initiatives could further boost social commerce. The dominance of mobile money highlights its critical role in financial inclusion and e-commerce development in Tanzania.