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Mobile Payment Adoption and Mobile Marketing Statistics in Tanzania (2026)

Updated March 2026 · Tanzania · Mobile Marketing

21 million

Mobile Payment Users

Number of active mobile payment users in Tanzania in 2026

65%

Digital Payment Market Share

Percentage of transactions conducted via mobile payments in Tanzania

15 million

Mobile Marketing Reach

Number of Tanzanians reached by mobile marketing campaigns in 2026

$45 (~TSh 105,000)

Average Transaction Value

Average value per mobile payment transaction in 2026

$950 million (~TSh 2.2 trillion)

Mobile Payment Revenue

Total revenue generated from mobile payments in Tanzania in 2026

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StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas

More Statistics for Tanzania

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.