Tanzania's affiliate marketing industry is experiencing rapid growth, with expenditures reaching approximately USD 45 million in 2026. This increase reflects rising digital adoption and a more connected consumer base. The majority of marketing efforts are focused on mobile platforms, given the high mobile device usage among Tanzanian consumers, which now accounts for around 78% of online activities.
The sector's expansion is driven by an increasing number of active marketers, totaling around 8,500. The average commission rate remains competitive at 15%, attracting more local entrepreneurs to participate in affiliate programs. As digital infrastructure improves, affiliate marketing is expected to become a key component of Tanzania's digital economy, fostering new income streams and business opportunities.