The affiliate marketing industry in Tanzania is experiencing rapid growth, with an average commission rate of 8.5% in 2026. The sector's total revenue has reached approximately USD 150 million, reflecting increased digital adoption and online shopping habits. The number of active affiliates has grown to 25,000, driven by expanding e-commerce platforms and improved internet access across the country.
E-commerce penetration has reached 35%, indicating a significant shift toward digital retail. Affiliates are playing a crucial role in this ecosystem, earning an average of USD 12 per transaction, which incentivizes more marketers to engage in the space. Continued investments in digital infrastructure and e-commerce will likely sustain this upward trajectory in the coming years.