In 2026, Tajikistan sees a significant rise in voice search adoption, with 35% of internet users engaging in voice queries. Google remains the dominant search engine, capturing 82% of the market share, indicating strong user preference for familiar platforms. The trend towards mobile voice searches continues, with 78% of queries made on smartphones, reflecting increased mobile internet penetration and convenience.
The average Tajik internet user conducts approximately 4.2 voice searches daily, highlighting the growing reliance on voice assistants for information and services. Digital advertising related to voice search has expanded, reaching an estimated USD 25 million, signaling new opportunities for local businesses to target consumers via voice-enabled platforms and optimize content for voice queries.