Tajikistan's e-commerce sector continues rapid growth, with total revenues reaching USD 1.2 billion in 2026. Subscription-based services now account for 12% of this market, reflecting increased consumer preference for convenience and personalized content. The rise in active digital subscribers to around 870,000 highlights expanding internet access and smartphone adoption across the country.
The average revenue per user stands at USD 18 monthly, indicating strong engagement with subscription models, including digital media, online education, and entertainment. Mobile commerce dominates, with 68% of transactions happening via smartphones, emphasizing the importance of mobile-friendly platforms for future growth in Tajikistan's digital economy.