By 2026, social commerce in Tajikistan has seen significant growth, with over 2.3 million active users, reflecting increased digital adoption. Trust levels remain high at 68%, indicating consumer confidence in social-based shopping platforms. The average spend per user reaches USD 150 annually, showcasing a robust online purchasing environment. Mobile transactions dominate, accounting for over half of all social commerce activities, driven by widespread smartphone use.
Influencers continue to play a crucial role, with 43% of shoppers reporting influence from social media personalities, boosting sales and engagement. The rise of trust and mobile shopping signifies a maturing digital economy, encouraging local businesses to expand online. As digital infrastructure improves, social commerce is expected to become a primary retail channel, fostering economic growth and consumer convenience in Tajikistan.