8.5%
Return Rate of Social Commerce Orders
Percentage of social commerce orders returned in Taiwan in 2026
1,200 TWD
Average Refund Amount per Return (TWD)
Average refund value per return in Taiwan's social commerce sector in 2026
Facebook, LINE, Instagram
Popular Social Platforms for Commerce
Top social platforms used for commerce activities in Taiwan in 2026
78/100
Customer Satisfaction Index
Customer satisfaction level related to social commerce in Taiwan in 2026
Electronics 6%, Fashion 10%, Home Goods 8%
Return Rate Variance by Product Category
Different return rates across product categories in Taiwan in 2026
Customer satisfaction scores have improved slightly, reaching 78 out of 100, driven by streamlined return processes and enhanced seller responsiveness. Despite the overall positive trend, certain categories like fashion still experience higher return rates, which suggests ongoing challenges in product quality and sizing accuracy. Businesses that adapt quickly to these insights are likely to gain a competitive edge in Taiwan's expanding social commerce market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.