4.5%
Average Email Click-Through Rate
Email marketing campaigns in Taiwan see an average click-through rate of 4.5% in 2026.
22.8%
Email Open Rate
The email open rate in Taiwan has increased to 22.8%, driven by targeted content and improved deliverability.
76%
Mobile Email Engagement
Approximately 76% of email interactions occur on mobile devices, reflecting high smartphone usage.
NT$1,200 ($40 USD)
Average Email Revenue per Campaign
Campaigns generate an average revenue of NT$1,200 (around $40 USD) per email sent.
8.2% annually
Email List Growth Rate
Taiwanese businesses see an annual email list growth of 8.2% in 2026.
In 2026, Taiwan's email marketing landscape demonstrates steady engagement with a click-through rate of 4.5%. The high mobile engagement rate signifies the importance of mobile-optimized campaigns, aligning with Taiwan's high smartphone penetration. Marketers are increasingly leveraging personalized email content to boost open and click rates, reflecting mature digital marketing strategies in the country.
The revenue generated per email campaign continues to grow, with an average of NT$1,200. The consistent growth in email list size indicates expanding digital outreach and customer base. As Taiwan's digital infrastructure advances, email marketing remains a vital channel for businesses seeking to connect with consumers effectively while adapting to evolving consumer behaviors and preferences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.