In Syria, social commerce continues to grow rapidly, with an estimated total revenue of USD 1.2 billion in 2026. The average return rate of 12.5% reflects increasing consumer awareness and the expansion of e-commerce platforms like Facebook, which remains the dominant social platform for transactions. The relatively quick refund time of 4.3 days indicates improving logistics and customer service in the digital retail space.
Consumer satisfaction remains high at 78%, driven by improved return policies and local payment integrations. As social commerce matures in Syria, businesses are adopting more transparent practices to reduce return rates further. The rise in social commerce activity is also fueling new employment opportunities and digital literacy efforts across the country, contributing positively to Syria’s economic recovery and digital engagement.