In 2026, social commerce continues to grow rapidly in Syria, with over 4.2 million users actively engaging in digital transactions. Mobile payments dominate this market, accounting for 68% of transactions, reflecting increased smartphone penetration and digital literacy. The average transaction value remains steady at around 45 USD, indicating a mature consumer base willing to spend online. Digital wallets are becoming mainstream, with nearly 3 million users relying on them for secure and quick payments.
Despite the positive growth, security remains a concern as the fraud rate on social commerce payments is estimated at 0.9%. The Syrian government and financial institutions are working together to strengthen online payment security frameworks. Overall, the social commerce ecosystem is becoming more integrated into daily life, supporting local businesses and fostering economic resilience amid ongoing challenges.