Syria's social commerce influencer sales are projected to reach approximately 45 million USD in 2026, reflecting increasing digital adoption despite ongoing challenges. The number of active social media influencers has grown to around 3,200, driven by rising smartphone penetration and improved internet access. Engagement rates remain steady at about 4.8%, indicating consistent follower interaction and content relevance in this emerging market.
Instagram and Facebook continue to dominate Syria's social commerce scene, serving as primary platforms for influencer marketing. The average conversion rate of 2.5% demonstrates a growing trust in influencer recommendations. Overall, social commerce is becoming a vital component of Syria's digital economy, fostering new opportunities for entrepreneurs and small businesses to expand their reach.