By 2026, Syria's social commerce conversion rate is expected to reach approximately 2.8%, reflecting increased trust and platform maturity. The growing user base, now over 4.2 million active participants, indicates a significant shift toward social media-driven shopping, especially on mobile devices, which account for 65% of transactions. The market value of social commerce in Syria is projected to hit around $450 million, driven by rising internet penetration and digital literacy.
Despite economic challenges, digital platforms continue expanding in Syria, fostering new opportunities for small businesses and entrepreneurs. The average purchase value of $107 suggests consumers are willing to spend more online, supported by improved payment options and logistics. This trend highlights social commerce as a vital component of Syria's evolving e-commerce landscape, with substantial growth potential in the coming years.