Syria's digital advertising market has grown steadily, with a total ad spend reaching approximately $45 million in 2026. Retargeting strategies now achieve an average conversion rate of 8.5%, indicating improved targeting accuracy despite economic challenges. The average CPC remains competitive at $0.65, reflecting increased competition among advertisers seeking to leverage digital channels for business growth.
PPC campaigns continue to be vital for Syrian businesses, with an average CTR of 3.2%. The expanding number of digital advertisers, over 2,350, demonstrates a shift towards online marketing despite infrastructural hurdles. Retargeting remains a key tactic, helping brands re-engage visitors and boost sales, especially in sectors like retail and travel, which are seeing the most digital engagement.