In 2026, Syria's PPC conversion rate is estimated at 2.8%, reflecting gradual digital market growth despite ongoing challenges. The total digital ad spend has reached approximately USD 150 million, indicating increased investment in online advertising efforts. A significant 65% of PPC traffic now comes from mobile devices, underscoring the shift towards mobile-first strategies in the country.
Average CPC remains affordable at USD 0.35, enabling local businesses to maximize their ad budgets effectively. The average CTR of 4.2% shows improving ad relevance and audience engagement. As internet penetration grows and digital literacy improves, Syrian companies are likely to continue investing in PPC to reach targeted audiences efficiently.