In Syria, email marketing continues to grow, with nearly half of companies adopting personalization strategies by 2026. The email open rate remains moderate at 25%, reflecting increased digital engagement despite ongoing challenges. Mobile email opens dominate, indicating a shift toward mobile-friendly content and the importance of tailored messaging for on-the-go users.
The average click-through rate of 4.2% highlights the effectiveness of personalized content in driving engagement. Companies are leveraging data to improve targeting, resulting in higher revenue per email compared to previous years. As digital infrastructure improves, Syrian businesses are expected to further capitalize on email marketing to expand their reach domestically and regionally.