By 2026, Syria's affiliate marketing ecosystem has experienced notable growth, with mobile devices accounting for 65% of all affiliate sales. This reflects increased smartphone penetration and improved mobile internet infrastructure across the country. The total affiliate revenue is projected to reach approximately $120 million, driven by local businesses expanding their digital presence amidst economic recovery efforts.
The number of active affiliate marketers has more than doubled over the past five years, reaching an estimated 15,000. With an average commission rate of 12%, affiliates are incentivized to promote local and international products. Mobile advertising expenditure has surged, highlighting the shift towards mobile-centric digital marketing strategies vital for reaching Syria's growing online consumer base.