Switzerland's mobile ad spend in 2026 is projected to reach CHF 1.25 billion, reflecting steady growth driven by increasing smartphone penetration and digital adoption. The majority of digital marketing budgets, around 65%, are now dedicated to mobile advertising, emphasizing its importance in the Swiss marketing landscape. With an average CTR of 2.8%, campaigns are becoming more targeted and effective, capturing Swiss consumers' attention efficiently.
User engagement with mobile ads continues to rise, with revenue per user estimated at CHF 150. This indicates higher ad effectiveness and improved ROI for advertisers. The number of mobile campaigns has increased to over 2,150, showcasing the expanding interest of brands in mobile marketing channels. As Switzerland further digitalizes, mobile advertising is expected to dominate marketing strategies and investments in 2026.