Affiliate Mobile Share in Switzerland (2026)

Switzerland's affiliate marketing ecosystem in 2026 is heavily mobile-centric, with 72% of traffic originating from smartphones and tablets. This trend reflects the country’s high internet penetration and tech-savvy population, encouraging brands to optimize their campaigns for mobile users. The steady growth in affiliate revenue, reaching CHF 3.2 billion, underscores the sector's increasing importance within the Swiss digital economy.

Investments in digital advertising continue to rise, with CHF 1.8 billion spent on affiliate marketing channels. The average conversion rate of 4.8% indicates efficient performance, driven by targeted strategies and high consumer engagement. The expanding network of over 15,000 active affiliates highlights Switzerland's mature and competitive affiliate landscape, supporting brands across sectors like finance, luxury, and e-commerce.