Affiliate Cookie Duration Statistics in Sweden (2026)

Sweden's affiliate marketing landscape is evolving, with cookie durations extending to an average of 45 days, allowing affiliates more time to convert leads. The number of active affiliates has grown to 18,500, reflecting increased digital engagement and interest in performance-based marketing.

Earnings are also on the rise, with affiliates earning an average of €2,150 monthly, indicating a mature affiliate economy. The penetration rate suggests that over a third of Swedish brands now leverage affiliate marketing strategies, supported by a solid 4.2% conversion rate, highlighting effective campaign performance.