Sudan's digital landscape is rapidly expanding, with nearly 9.2 million active YouTube users in 2026. The average user consumes about 1 hour and 45 minutes of video content daily, reflecting high engagement levels. Social media penetration has reached 47%, driven by increased mobile access and internet affordability, creating a fertile environment for digital marketing efforts. Brands are increasingly leveraging YouTube and other platforms to connect with younger demographics and boost brand awareness.
Advertising expenditure on social media platforms in Sudan has hit USD 96 million, indicating a significant shift towards digital channels. YouTube's revenue from ads is projected at USD 54 million, showing strong monetization and content creator growth. As digital adoption continues to rise, businesses are expected to allocate more budgets to influencer marketing and targeted video ads, making social media a vital component of Sudan's marketing ecosystem in 2026.