Sudan's digital advertising market in 2026 shows significant growth, with total ad spend reaching approximately $45 million USD. Video ads dominate this space, capturing 65% of the digital advertising budget, reflecting increased consumer engagement through visual content. The rise in PPC revenue, estimated at 2.5 billion SDG, highlights the expanding reliance on targeted online campaigns by local businesses.
Despite economic challenges, Sudan's digital infrastructure continues to develop, fostering a competitive landscape of over 1,200 advertisers. The average CPC remains affordable at around $0.12 USD, encouraging small and medium enterprises to increase their online marketing efforts. Overall, digital advertising in Sudan is poised for further growth driven by mobile usage and social media adoption.