Sudan's social media landscape in 2026 reflects a significant increase in user engagement, with approximately 12 million users representing over a quarter of the population. Facebook remains the dominant platform, driven by increased smartphone penetration and improved internet access. The average daily usage of over two hours indicates high user engagement, making social media a vital channel for businesses targeting Sudanese consumers.
The rising social media advertising spend, estimated at USD 45 million, underscores the growing importance of digital marketing in Sudan. Brands are leveraging social media to reach broader audiences amid a developing digital economy. Despite challenges such as infrastructure limitations, the continued growth highlights Sudan's expanding digital footprint and the increasing reliance on social media for communication and commerce.