Social Media ROI Statistics in Sudan (2026)

In 2026, Sudan's social media marketing landscape is showing promising growth with an ROI of approximately 12.5%. The increase in advertising spend to around USD 150 million indicates a rising confidence among businesses in digital channels. With over 8 million daily active users, social media has become a vital tool for brands aiming to connect with Sudanese consumers and drive engagement. The average engagement rate of 4.2% reflects active user participation and content relevance.

The high adoption rate among businesses, with 78% utilizing social media marketing strategies, underscores the sector's importance in Sudan's digital economy. As social media platforms continue to evolve, companies are investing more in targeted campaigns, influencer collaborations, and localized content. This trend is expected to further boost marketing ROI and create more opportunities for small and large enterprises to grow their online presence in Sudan.