12 million
Total Social Media Users
Sudan's total social media user base in 2026, representing approximately 27% of the population.
2 hours 15 minutes
Average Daily Social Media Usage
Average daily time spent on social media platforms per user in Sudan.
$45 million (USD)
Social Media Advertising Spend
Projected annual investment in social media marketing in Sudan for 2026.
35% increase
Growth in Social Media Communities
Year-over-year growth rate of active social media communities in Sudan.
Facebook 45%, TikTok 25%, Instagram 20%, Twitter 10%
Top Platform Usage Share
Distribution of users across leading social media platforms in Sudan.
Sudan's social media landscape has seen substantial growth, with 12 million users in 2026, making up over a quarter of the population. The average user spends more than two hours daily on social media, indicating high engagement levels. Investments in social media advertising have surged to $45 million USD, reflecting the platform's importance for marketing and communication.
This growth is driven by increased smartphone penetration and improved internet access. Facebook remains dominant, but TikTok's rising popularity is reshaping content consumption trends. Businesses increasingly leverage social media for outreach, with the active community growth signaling a vibrant digital ecosystem crucial for future economic and social developments.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.