Sudan's social media ad spend is projected to reach $45 million in 2026, reflecting increased digital marketing adoption amid rising internet penetration. The number of social media users has grown to approximately 14 million, indicating widespread digital engagement. Businesses are investing more in targeted ads, especially on platforms like Facebook, Instagram, and TikTok, which dominate the advertising landscape. The average user interacts with social media ads for about 18 minutes weekly, signaling active consumer engagement.
The digital advertising market now accounts for 62% of all advertising expenditure in Sudan, underscoring a significant shift from traditional media. This growth is driven by expanding mobile internet access and rising smartphone usage. Companies are leveraging social media platforms for brand awareness, lead generation, and sales conversion. As digital maturity increases, Sudanese marketers are adopting innovative ad formats to capture audience attention in a competitive environment.