4.2 million
Social Commerce Users
Number of active social commerce users in Sudan in 2026
USD 45
Average Monthly Spend
Average amount spent per user monthly in social commerce platforms
USD 189 million
Total Social Commerce Market Value
Estimated total market value of social commerce in Sudan
68%
Mobile Payment Adoption
Percentage of social commerce transactions completed via mobile payments
36%
Social Media Penetration
Percentage of Sudanese population active on social media platforms
By 2026, social commerce in Sudan has seen rapid growth, with over 4.2 million active users engaging in buying and selling via platforms like Facebook and WhatsApp. The average monthly spend indicates increasing consumer trust and platform sophistication, reaching USD 45 per user. Mobile payment adoption remains high, facilitating seamless transactions amid expanding internet penetration and smartphone usage.
Social media penetration continues to grow, now reaching 36% of the population, further fueling social commerce activity. Local businesses are leveraging these platforms to expand their reach, especially in urban centers. Despite economic challenges, digital commerce shows resilience, driven by young demographics and improved mobile infrastructure, promising sustained growth for Sudan’s social commerce ecosystem.
Frequently Asked Questions
What are the main social media platforms used for commerce in Sudan?
Facebook, WhatsApp, and Instagram are the primary platforms facilitating social commerce in Sudan, due to their widespread usage and ease of use.
How has mobile payment adoption impacted social commerce in Sudan?
Mobile payments, adopted by 68% of users, have significantly increased transaction speed and security, encouraging more consumers to shop via social platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.