4.2 million
Social Commerce Users
Number of social commerce users in Sudan in 2026
$45 million USD
Monthly Transaction Volume
Total social commerce transaction volume per month in 2026
$10.70 USD
Average Transaction Value
Average value per social commerce transaction in 2026
37%
Digital Payment Penetration
Percentage of population using digital payments for social commerce in 2026
28%
Social Commerce Payment Adoption Rate
Percentage of social commerce users making digital payments in 2026
Sudan’s social commerce landscape is experiencing rapid growth in 2026, with over 4.2 million users engaging in online buying and selling via social platforms. Digital payments are increasingly popular, with 37% of the population adopting electronic payment methods to facilitate transactions, reflecting rising trust and mobile penetration.
The total monthly transaction volume has surged to $45 million USD, indicating a vibrant digital economy. The average transaction value remains modest at around $10.70 USD, suggesting that social commerce is mainly used for small, frequent purchases. Continued infrastructure improvements and mobile access are expected to further accelerate this trend.
Frequently Asked Questions
What are the main social commerce platforms in Sudan?
Facebook, WhatsApp, and Instagram are the leading social commerce platforms in Sudan, facilitating peer-to-peer sales and small business transactions.
How is digital payment adoption expected to evolve in Sudan?
Digital payment adoption is projected to increase significantly, reaching over 50% of social commerce users by 2028 due to improved mobile banking services and infrastructure.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.