Sudan's mobile penetration has reached 78% in 2026, reflecting widespread access and increasing adoption of mobile devices. SMS marketing remains a vital channel, with 65% of users receiving promotional messages, making it a cost-effective method for businesses to reach consumers directly. The high open rate of 92% signifies strong engagement and the effectiveness of SMS as a marketing tool in the country.
Investments in mobile marketing are growing, with USD 45 million spent annually on SMS campaigns. Mobile commerce is also expanding rapidly, with USD 1.2 billion in transactions influenced by SMS marketing efforts. These trends indicate a robust digital economy driven by mobile channels, offering significant opportunities for local businesses to expand their reach and sales through targeted SMS strategies.