Sudan's search advertising market is expected to grow steadily, capturing 12.5% of the total digital ad spend by 2026. With increased internet penetration and smartphone usage, businesses are investing more in PPC and paid search campaigns to reach local consumers effectively. The total digital ad expenditure is projected to reach USD 150 million, indicating a significant shift toward online marketing strategies.
The paid search landscape in Sudan will see a CTR of around 4.8%, with an average CPC of USD 0.45. Mobile devices will dominate ad impressions, accounting for 68%, driven by widespread mobile internet access. This growth reflects Sudan’s evolving digital economy and the rising importance of targeted search advertising for local brands aiming to expand their online presence.