Sudan's digital advertising landscape has experienced significant growth, with the total ad spend reaching approximately USD 45 million in 2026. The average ROI of 150% indicates a highly effective PPC market, driven by increased mobile internet penetration and digital literacy. Advertisers are optimizing campaigns to cater to local audiences, resulting in higher engagement and conversion rates.
Mobile advertising continues to dominate, accounting for 65% of ad spend, reflecting the shift towards mobile-first strategies. The high click-through rate of 4.2% demonstrates the effectiveness of targeted PPC campaigns. As digital infrastructure improves, Sudan's digital marketing ecosystem is poised for sustained expansion, providing new opportunities for local and international brands.