In 2026, Sudan’s PPC advertising budget has reached approximately $15 million USD, reflecting growing digital marketing adoption. The average CPC remains competitive at around $0.25, driven by increased competition among local and regional advertisers. Mobile ad spend dominates, accounting for 60% of total PPC investment, highlighting the country’s mobile-first digital landscape. As internet penetration deepens, more businesses prioritize targeted paid campaigns to reach consumers effectively.
The advertising ecosystem in Sudan continues to evolve, with over 2,350 active advertisers leveraging PPC to boost sales and brand visibility. With a digital ad market share of 12%, paid ads are becoming essential for business growth despite limited overall advertising budgets. As digital literacy improves and internet access expands, the PPC sector is expected to grow further, attracting more investments and innovative advertising strategies.