By 2026, Sudan has seen significant growth in mobile deep linking, with 65% of mobile internet users engaging with these links. This shift indicates increasing digital maturity and a preference for seamless content navigation, boosting user engagement and conversion rates for local businesses. The expansion of smartphone ownership has further propelled the mobile marketing ecosystem, making targeted campaigns more effective across diverse demographics.
Mobile marketing revenue is projected to reach USD 120 million, driven by rising e-commerce and advertising investments. Sudanese consumers are increasingly conducting transactions via mobile, with USD 350 million in mobile commerce transactions expected this year. This trend underscores the importance for brands to optimize mobile experiences, including deep linking, to capitalize on the growing digital economy in Sudan.