Sudan's digital landscape in 2026 shows a significant increase in video consumption, with 35% of internet users engaging regularly. Mobile devices dominate viewing habits, accounting for 78% of all video views, emphasizing the importance of mobile-optimized content. The rising trend of user-generated videos (45%) indicates a shift towards more authentic and relatable marketing strategies, vital for local brands aiming to connect with audiences.
Advertising spend on video marketing has surged to USD 120 million, reflecting growing confidence in video as an effective channel. With an average daily consumption of 50 minutes per user, brands are investing more in interactive and engaging video formats. As Sudan continues digital expansion, video marketing is poised to become a cornerstone of advertising strategies, especially among younger, mobile-first consumers.