In 2026, Sudan's influencer marketing landscape is predominantly driven by Instagram, with over 60% of influencers favoring the platform. The total active influencer count has grown to around 45,000, reflecting increasing digital adoption. Engagement rates remain strong at 4.2%, indicating active user participation and effective content strategies. The influencer marketing budget in Sudan has reached approximately USD 12 million, emphasizing growing investment in digital advertising.
Mobile penetration continues to be a key factor, with 72% of the population using smartphones for social media access. This trend supports the rise in influencer collaborations and brand visibility efforts. As digital literacy improves and internet access expands, more brands are expected to leverage influencers for targeted marketing. The evolving landscape presents opportunities for both local and international brands to engage with Sudanese consumers more authentically.