In 2026, Sudan's influencer marketing landscape continues to grow, with the average engagement rate reaching 4.2%. Instagram remains the dominant platform, fostering more brand collaborations. The influencer community has expanded to over 15,300 active content creators, reflecting increasing digital adoption across the country.
The market value of influencer marketing in Sudan is projected to hit USD 45 million, driven by local brands and regional campaigns. Influencers with around 12,500 followers are most effective for engagement, indicating a thriving micro-influencer ecosystem that offers high ROI for advertisers targeting Sudanese consumers.