In 2026, Sudan's email unsubscribe rate stands at approximately 2.8%, indicating moderate user engagement and the importance of targeted content to retain subscribers. With around 4.5 million email users, businesses are increasingly leveraging email marketing to reach consumers amid rising digital adoption. The open rate of 22% suggests room for improvement in personalization and message relevance, which could boost overall campaign effectiveness.
Sudan’s digital marketing spend has reached about USD 120 million, reflecting growing investment in online channels. The high ROI of 320% demonstrates the effectiveness of email campaigns in converting leads and fostering customer loyalty. As digital literacy improves, companies are expected to refine their email strategies further to reduce unsubscribe rates and maximize engagement, supporting economic growth in the digital sector.