Sudan's digital marketing landscape is gradually embracing email marketing, with around 15% of businesses utilizing these strategies in 2026. Adoption of automation remains modest at 7%, reflecting ongoing growth potential. The average email open rate of 22% indicates moderate engagement, influenced by evolving digital literacy and internet access levels across the country.
Despite the relatively low automation adoption, email marketing continues to deliver solid ROI, with businesses earning approximately USD 15 for every USD 1 spent. As digital infrastructure and marketing awareness improve, these figures are expected to rise, further embedding email as a vital component of Sudanese business communication and customer engagement strategies.