Sudan's digital advertising market is experiencing rapid growth, with total ad spend reaching approximately USD 120 million in 2026. The increase is driven by rising internet penetration, now at 47%, and expanding mobile device usage among the population. Local businesses are increasingly investing in digital campaigns to reach a broader audience, especially on mobile platforms, which account for the majority of ad spend.
Despite economic challenges, Sudan's digital advertising sector shows promising potential, with over 35 active platforms. The average ad spend per business is around USD 4,200 annually, indicating a growing recognition of digital marketing's importance. As internet infrastructure improves, digital advertising is expected to become a vital component of Sudan's marketing ecosystem.