Sudan Digital Advertising Statistics in 2026

Sudan's digital advertising market is rapidly expanding, with an estimated spend of $120 million USD in 2026. Mobile advertising dominates the landscape, reaching approximately 72% of internet users, reflecting high mobile device penetration. Social media platforms continue to be vital channels, generating around $65 million USD in ad revenue, driven by growing user engagement and targeted marketing efforts. The average CTR of 1.8% indicates increasing ad effectiveness despite challenges in digital infrastructure.

The conversion rate of 2.4% demonstrates improving efficiency of digital campaigns in Sudan, supported by better ad targeting and data analytics. As internet access expands and mobile usage grows, local businesses are investing more in digital channels to reach consumers. Despite economic hurdles, the digital ad ecosystem shows resilience, with emerging opportunities for innovative advertising formats and regional collaborations to enhance campaign performance and ROI.