Sudan's e-commerce sector has seen significant growth in checkout optimization, with a 2.8% conversion rate. Mobile checkouts have become more prevalent, reaching a 4.5% completion rate, driven by increased smartphone penetration. Despite improvements, a high cart abandonment rate of 78% still hampers overall sales, indicating areas for UX enhancement and smoother payment options. The average checkout duration has decreased slightly, reflecting ongoing process streamlining efforts.
User satisfaction surveys show that 65% of shoppers are satisfied with the checkout experience, highlighting positive trends in UX improvements. E-commerce platforms are investing in faster, more intuitive checkout flows to reduce abandonment and boost conversions. Continued focus on mobile usability, simplified payment methods, and transparent pricing will be crucial for further growth in Sudan’s digital retail landscape by 2026.