By 2026, Sudanese businesses have increasingly adopted chatbots, achieving an average conversion rate of 3.8%. This growth reflects improved digital literacy and mobile penetration, enabling companies to engage customers more effectively. Marketing automation tools are now used by 65% of organizations, streamlining communication and enhancing sales funnels across various sectors, including retail and banking.
The volume of customer interactions via chatbots has surged to 58 million annually, contributing to significant cost savings estimated at USD 14 million. Mobile usage dominates this interaction, with 72% conducted on smartphones, indicating a strong shift toward mobile-first digital strategies. As automation matures, Sudan's digital economy is poised for further expansion, driven by technological investments and evolving consumer preferences.