By 2026, Sudan's affiliate marketing sector is projected to reach USD 45 million in spending, reflecting significant growth driven by increased internet penetration and mobile device usage. The rise of digital platforms has created new opportunities for local businesses and international brands to connect with consumers through affiliate programs. The expanding economy and youthful population are key factors fueling this digital advertising shift.
With over 12,300 active affiliate marketers, Sudan's market remains vibrant and competitive. The average commission rate of 8.5% indicates healthy earnings for affiliates, supported by USD 20 million in digital ad spend. The dominance of mobile devices, used by 72% for affiliate content consumption, underscores the importance of mobile-optimized marketing strategies in the country’s digital ecosystem.