In 2026, Sri Lanka continues to see a high reliance on Google for local search activities, capturing over 92% of the search engine market share. The total daily local searches have increased to approximately 12.8 million, reflecting the country's growing internet penetration and digital engagement. Mobile devices dominate search activities, accounting for nearly 78%, emphasizing the importance of mobile-friendly websites for local businesses.
Advertising costs for local search keywords remain moderate, with an average CPC around LKR 250 (USD 0.65). The local business search index indicates a healthy visibility for local enterprises, driven by increased digital marketing efforts. These trends suggest that Sri Lanka's digital ecosystem is maturing, offering new opportunities for small and medium businesses to reach consumers effectively online.