Sri Lanka's affiliate marketing landscape is experiencing significant growth, with an average cookie duration of 30 days, fostering longer engagement. The expanding number of active affiliates, now over 12,500, reflects rising digital adoption. The total affiliate revenue is estimated at Rs 1.2 billion, indicating a robust sector driven by e-commerce and digital services.
Conversion rates have improved to nearly 5%, showing increased effectiveness of affiliate campaigns. Affiliates earn an average commission of Rs 1,200 per sale, encouraging more marketers to participate. This growth highlights Sri Lanka's transition into a mature digital economy with increasing online consumer activity and marketing sophistication.