In 2026, Spain sees a significant rise in zero-click searches, with 66% of all queries ending without a click, mainly driven by rich snippets and voice assistants. Mobile devices dominate search activity, accounting for 78% of total queries, reflecting the country's increasing mobile-first digital landscape. This shift impacts SEO strategies, requiring focus on featured snippets and voice search optimization.
The growing adoption of voice search, at 44%, influences how users interact with search engines, favoring quick, concise answers displayed directly on results pages. Featured snippets are prevalent in over half of all searches, emphasizing the importance for businesses to optimize content for visibility in these snippets. Overall, Spain's search behaviors are evolving towards more direct and voice-assisted experiences.